News

Pioneer sets its sights on Spring Fair

Published on: January 11th, 2019

Pioneer Europe, European supplier of Qualatex balloons, is readying for a return to the February trade show. 

The company is planning to present show-stopping new product offerings and stunning creative displays of its Qualatex, Northstar Balloons and Pioneer Party ranges.

Visitors to Pioneer’s double stand, located at H110 – J111 in Hall 5, can see displays of the latest in balloon décor plus the full range of 2019 products.

On show will be an extensive selection of latex, Microfoil and exclusive Bubble Balloons, including new licensed products featuring Disney’s Princess Jasmine, Vampirina, Fancy Nancy Clancy, and Marvel’s Avengers.

The Qualatex display features new products for 2019, including the elegant 35” Swan shape, the celebratory 39” Trophy and family favourite, 31” Precious Panda Microfoil. The new Chrome Microfoil balloons, available in heart, round and star shapes, offer solid shine that complements the same rich, reflective quality of the Chrome latex balloons, which launched at the show last year.

The Qualatex latex range will also showcase new on-trend scripts and expressions such as Happy You Day and Best Day Ever balloons, and there will also be a focus on gender-reveal and baby announcement ranges. The stands will also feature the Northstar Balloons range, incorporated for the first time since Pioneer Balloon Company acquired the Northstar Balloons business.

The Pioneer Party collection will also be on display, while the team will be delivering hands-on advice from the stand, showcasing innovative new window display and point of sale ideas. The Qualatex instructors will be offering free balloon demonstrations both at the on-stand Education area, and on the Party Stage in Hall 5.

Julie Dommett, head of marketing, Pioneer Europe, commented: “We’re thrilled to be showing our new introductions for 2019 in all their glory and look forward to talking to existing and new customers about their goals for the year at Spring Fair. It’s the perfect opportunity for visitors to talk to our experts and ensure they are making best use of all the tools available to them, to deliver great results in the season ahead.”

To request a VIP ticket, or to make a pre-arranged appointment to see a regional account manager at Spring Fair, get in touch at pelorder@qualatex.com.

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