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Playmobil announces sponsorship of World Autism Awareness Week

Published on: February 9th, 2018

The week is the National Autistic Society’s biggest fundraiser of the year, taking place from 26th March. 

This year, the toy maker is working with the National Autistic Society to explore how the hand-sized figures with the famous smile bring joy to children on the autistic spectrum, and help support their ongoing development.

The partnership will see Playmobil explore the relationship between children on the autistic spectrum and their much loved Playmobil toys through a research project. The toy manufacturer is also sponsoring this year’s World Autism Awareness Week (WAAW), taking place from 26th March. The week is the National Autistic Society’s biggest fundraiser of the year.

Jamie Dickinson, marketing and display manager, commented: “We’ve always known from parental feedback that children on the autistic spectrum really enjoy playing with Playmobil for a number of reasons. Not only is it a fun toy, it is durable, can be deconstructed and reconstructed with ease, and offers a way of re-enacting real life scenarios through play. Our work with the National Autistic Society is allowing us to explore this special connection, speak with parents and children on the autistic spectrum to get real life feedback, and also help to give back to a great charity.”

Kate Vickers, head of supporter fundraising at the National Autistic Society, commented: “We were delighted that Playmobil was so keen to get involved with our vital work. There are over 700,000 autistic people in the UK, including children but also adults, plus their 3m family members and carers.”

If you would like to take part in fundraising for WAAW please visit www.autism.org.uk/get-involved/world-autism-awareness-week.

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