Company unveils a modern new look to its corporate branding which reflects its key commitments and values.

At the heart of the new look is a refined logo with an updated ‘paw’ element incorporating four pads, representing the intrinsic values of the company and its products; quality, fun, passion and partnership.

Alan Smith, managing director, commented: “Posh Paws plush toys have long been cherished by children and in line with the company’s exciting evolution we felt this was the perfect opportunity to introduce a modern new look. The design not only brings a dynamic personality to the brand but also reflects the core values of Posh Paws. As a business our vision is to create safe, quality products that never fail to make people smile, and in 2019 we will be striving to achieve that on a global scale.”

The re-brand will be officially unveiled at Toy Fair in January and will then roll out across all platforms as well as on products, product packaging, corporate stationery, signage and trade/consumer marketing.