Pioneer has announced the global launch of the new addition to its best-selling Chrome latex range – the 7” collection.

The 7” option will be available in all six Chrome colourways; silver, gold, blue, green, purple and mauve. The Qualatex team established a new 7” size was perfect for bridging the gap between 5” and 11” round options in trending design styles, offering a rounded shape plus excellent colour match and opacity from small (3”) to larger (7”) sizes. The new size offers great scope for creativity and the production of striking designs.

The innovative Chrome latex range was first launched to a positive reception at last year’s spring shows; matching Chrome Microfoil balloons were launched this spring. It has also been announced that two colour assortment packs of the original latex sizes are being added to the range: a 100 count 11” bag (#99694) and 100 count 260Q bag (#99695), each containing a mix of all six Chrome colours.

Julie Dommett, head of marketing for Pioneer Europe, commented: “We’re thrilled to be able to offer these new ranges of Chrome latex. Chrome has been so well received that our customers started asking for more sizes just as soon as it became available; the balloons creat such a statement when used in any design. We can’t wait to see what everyone will create with these.”

Julie added: “We are expecting to be in stock of these new ranges in June. I would however urge customers to place orders early, as demand is already high.”

Full details of the Chrome range can be found at www.qualatexeurope.com.