A partnership with Zing will see the company distribute the US bubble toy, Glove-A-Bubbles, in the UK.

Glove-A-Bubbles has been a success in the US. Among its sales accolades, the product achieved a spot in the top five best-selling toys in a major US retailer last month, with many thousands of new families buying into the new bubble play concept every week. Re:creation will seek to capitalise on momentum to grow distribution and awareness.

Jonathan Kirkley, Re:creation’s marketing director, commented: “Glove-A-Bubbles offers a unique way to get in on the bubble action. Its bold design offers stand out visibility at retail and the bubble performance is second to none. It’s little surprise the likes of TV’s Holly Willoughby picked this product as one to watch this year at Toy Fair.”

He continued: “Re:creation will put the brand firmly on the map in the UK with a major marketing push for the second half of the year. We are delighted to be working with the inspiring team at Zing to realise this innovative product’s full potential here.”

For further information please contact Re:creation sales team on 0118 973 6222 or email sales@recreationltd.co.uk.