Sambro announces raft of new licences

Published on: October 11th, 2017

New signings include PJ Masks, Jurassic World and Hatchimals. 

PJ Masks pre-school popularity continues, and Sambro’s deal with eOne will see the licensed manufacturer create a range of arts, crafts and stationery. Featuring the three main characters Connor, Amaya and Greg, and their alter egos, the collection will have appeal for both boys and girls.

Continuing the superheroes theme, 2018 will also see the launch of a Power Rangers collection of arts, crafts, stationery and bags. The evergreen licence, currently celebrating its 25th year, has seen demand increase over the past 12 months, and the new range will complement existing licensed lines.

The Jurassic World franchise continues apace in 2018 with the release of Jurassic World: Fallen Kingdom in June next year. Sambro is set to develop a number of key categories that will resonate with the explorative theme of the movie.

In addition, Sambro is also introducing some new Hatchimals lines for 2018. The line extensions will include pocket money and plush, offering extended play possibilities as well as the collectability factor which appeals to Hatchimals fans.

Nikki Samuels, licensing director at Sambro, commented: “Its such an exciting time to be a part of Sambro. Our continued expansion is allowing us to not only bring whole new categories of products to market, but is also enabling us to diversify the number of licensed properties we offer.”

In addition to its new signings, Sambro has also been announced as a key partner on Littlest Pet Shop by Hasbro. The deal will see the Sambro create cross category solutions ranging from bags, stationery and arts & crafts products based on the consumer products range of Littlest Pet Shop. The range will launch in autumn/winter 2018.


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