New country manager, Thomas Randrup, told Toy World about the extension of its Horse Club and Eldrador Creatures ranges, and a new year of activity in the planning.
It’s fair to say it’s been a bit of a whirlwind introduction to the world of Schleich for me, and I’m looking forward to 2019. In terms of trade for 2018, it’s been decent year for Schleich in what has been, overall, a difficult year for the market. Our core collections have been very well received, and the new play sets in each range are in high demand. Now it’s time for us to build on this.
We are excited about what is coming up in 2019. We have some dynamic growth targets over the coming year so plenty to get stuck into, and it’s likely we’ll need to strengthen our team further in the near future. We have new products launching in January across all of our categories, so we hope to make a very strong start to the year. For Farm World, there are all new animals to discover, plus ready to go play sets such as the new Puppy Pen and a working Horse Stable. Wild Life will see new animals join the line-up, and this year we have a play mat that will provide the perfect back drop for playing with them. The Schleich Horse Club remains a big focus for us, and we will build on the considerable success we have already achieved in establishing it in the market. Key new pieces such as the Rider Cafe and Playmat will complement the existing range perfectly.
In addition to all the new products, we also have some key events to look out for; watch out for our Red Rabbit event in spring plus many other promotional opportunities. We will also be investing considerably more in our marketing support from 2019 onwards, as we look to significantly raise the brand profile of Schleich in the UK. All we can say is watch this space.
To read the full article, click here.