Schleich has further expanded its brand presence in two department store locations, with impressive life size lion and tiger displays taking centre stage.

FAO Schwarz’s entry to the European market began on Tuesday 22nd October, with the opening of a new flagship store inside Selfridges, London and more recently on Wednesday 30th October at Arnotts, Dublin.

The installations have also marked another first for Schleich; the introduction of the UK & Ireland’s first Schleich interactive digital tables. Each table features a dinosaur game and is perfectly positioned for kids to play.

Paul Dearlove, Schleich trade marketing manager, said: “We believe in bringing back the magic of visiting a toy shop, which is why we are delighted to be such a central part of these new locations. Not only do they show a fantastic variety of our collections, they are also displayed in a hugely eye-catching way, adding a modern twist with the addition of our digital play tables.”