News

Second series of Polly Pocket greenlit

Published on: June 14th, 2019

Universal Kids has picked up Seasons 1 & 2, to begin airing in the US this summer.

Mattel has announced that it has greenlit a 26-episode second season of Polly Pocket, the animated series based on Mattel’s original micro-scale doll brand. In addition, Universal Kids, part of NBCUniversal’s Entertainment and Lifestyle Group, has pocketed both seasons, and will begin airing season one in the US this summer.

“Polly Pocket is an iconic heritage IP from Mattel that resonates with both kids and their parents,” said Fred Soulie, SVP content distribution and business development, Mattel. “The brand delivers strong results on shelf and on screens, and we are delighted with the reception from our best-in-class broadcast partners globally, which makes the greenlight of the second series very exciting.”

Other new Season 1 deals include Hulu (US), Videotron (French Canada); Super RTL (Germany); and HBO Europe (Portugal). These add to previously announced broadcasters: DHX Television’s Family Channel and Family Jr (Canada); Sony Pictures Television’s POP channel (U.K.); RTL Telekids (Netherlands); Kidzone TV (Baltics); Lagardère’s Gulli and TiJi (France), Gulli AFRICA (22 African-French speaking countries) and Gulli Girl (Russia); teleTOON+ (Poland); AMC Minimax (Eastern Europe); vtmkzoom (Belgium); Canal Panda (Portugal); Turner (Italy, Middle East, Turkey and Greece); Star Channel (Greece); kidZ (Israel); SABC (South Africa); and Discovery Kids (Latin America).

In the new Polly Pocket series, Polly inherits a magic locket that gives her the power to shrink to four inches tall. Now equipped with Tiny Power, Polly leads her friends Shani and Lila on tiny adventures that lead to big fun. Season 2 brings a brand-new format (26 x 11’), where, like Polly herself, shorter stories are packed full of even bigger laughs as Polly takes her Tiny Power and newfound Micro Power to the next level.

In 2018, Mattel relaunched Polly Pocket toys, featuring the original micro-scale size and compacts that made Polly a phenomenon in the 1990s. The brand has sold more than 10m compacts throughout the years, and the new product line nods to the brand’s heritage and surprise factor, while reflecting the updated look of the characters and animated series.

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