Headed by broadcast industry veterans Liz Anyaegbuna and Dan Salem, the agency will specialise in TV and video advertising for brands.
With over 40 years combined experience working in the toy and games market for both UK & international broadcasters in a variety of roles, co-founders Elizabeth Anyaegbuna & Dan Salem felt the time was right to focus on what they consider to be the most powerful and profitable advertising medium: TV. They believe that the emotional effectiveness of screen-based story telling is unrivalled, which is why it will be at the heart of what Sixteenbynine does.
“TV builds brands, drives sales, provides unrivalled scale, draws the audience in and is still the most profitable medium for advertisers – and there’s plenty of proof to that effect, ” commented Dan.
Using their expertise in marketing, advertising and licensing, as well as in partnerships, sponsorships and production, the aim is to create a fresh, independent media and strategy agency specialising in TV and video advertising.
Liz and Dan believe that their ex-broadcaster perspective in the media agency world gives a powerful insight and will allow them to use their media know-how to offer innovative screen and experiential driven media opportunities for clients.
The Sixteenbynine co-founders are passionate about the need for more diverse and inclusive representation amongst UK agencies. By creating their own agency, this has enabled them to build an agency which is transparent, inclusive and representative of the world today.
“For clients who have taken planning and/or production services in-house, we will provide a neutral and independent approach driven by our unique knowledge of the broadcasting landscape, ” explained Liz. “For others, we will be able to offer a complete media solution driven by TV advertising at its core, the storytelling and sales potential that it offers, along with extending their advertising content across other platforms to deliver a ‘total TV’ solution. We will work with clients who want TV, need TV or think they can’t afford TV.”
The agency will also partner with Superawesome for digital screen media opportunities.
For further information and contact details, visit www.sixteenbynine.com.
