Smyths launches Where Lego Toys Live campaign

Published on: September 6th, 2019

The TVC campaign will run during autumn/winter 2019 and features a wide range of Lego sets available at Smyths.

Smyth Toys Superstores has launched the Where Lego Toys Live campaign with an exclusive TVC. The TVC campaign will run during the autumn winter period showcasing the wide range of Lego available at Smyths and featuring its favourite kid Oscar.

In the campaign, Oscar gets a pass to the Lego Friends Heartlake City Amusement Pier and bumps into the Lego Duplo World Animals. He stops by the Lego Hidden Side Newbury Haunted High School and lands in the Lego City Space Deep Space Rocket. Finally he falls into the Lego Technic 4X4 X-treme Off-Roader before realising he was in Smyths Toys Superstores all along.

The campaign is digitally supported online with web and email campaigns, YouTube hitting a minimum of 2m views and a targeted facebook campaign.

Sinead Byrne, joint head of marketing, said: “We are excited to continue our great working partnership with the team at Lego to produce a campaign that showcases the wide range of Lego available at Smyths Toys and also brings our character Oscar to life as he explores the exciting world of Lego.”

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