Smyths Toys announces launch of new YouTube Stars campaign

Published on: September 14th, 2017

YouTube Stars will launch Thursday 14th September, giving kids the chance to win £100 to spend in-store.

Open to children of all ages across the UK and Northern Ireland, the initiative gives children the chance to become a YouTube unboxer and win a £100 Smyths Toys voucher to spend in-store.

Children are encouraged to upload a video to wetransfer and email the link to for their chance to become a star and feature on the Smyths Toys Superstores official YouTube channel. Three new winners will be chosen each week and will also receive a £100 Smyths Toys gift voucher to spend in-store.

Amy Matthews, PR and events executive at Smyths Toys, commented: “We want to hear what kids have to say about their favourite toys. Our new YouTube Stars campaign encourages kids to have fun and share their experience with others when unboxing and playing with their favourite toys.”

Click here for more information, and to find out how kids can submit their videos proving that they have what it takes to become a YouTube Star.

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