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Spielwarenmesse creates Electronic Toys product group

Published on: June 14th, 2018

Coinciding with its 70th anniversary event from 30th January to 3rd February 2019, the Spielwarenmesse is poised for major change.

Technology and electronics have become a firmly established part of the toy sector. In direct response to the changing toy market, the 70th anniversary edition of the Spielwarenmesse will see the introduction of a product group dedicated solely to Electronic Toys. This latest move means that innovative products from this pioneering segment will be exhibited in their very own hall for the first time.

The new category presents a diverse range of technological toys and will be hosted in Hall 4A, where smart toys and virtual games will be found alongside construction sets for programmable robots, electronic educational toys, RC vehicles and drones.

The foundation for the new segment was laid by the popular Tech2Play activity area, which has evolved into a major highlight for visitors since its premiere in 2017. This year, exhibitors will once again have the opportunity to present their innovations in this second space.

Ernst Kick, CEO of the Spielwarenmesse, sees the introduction of a dedicated product group for electronic toys as an important step, commenting: “The number of exhibitors in this sector is continually on the rise. By establishing this new area, we’re creating a bespoke and fitting environment for them.”

This decision also enables the Spielwarenmesse team to respond to the growing demand among existing exhibitors for a larger stand area. The new concept has already been warmly welcomed by many companies, with Spin Master, which has up to now been exhibiting its innovations in three different product groups, switching to a single location in the new Electronic Toys category.

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