Partnership gives Spin Master the rights to the DC brand in the boys’ action category and feature film releases, beginning spring 2020.
Spin Master has announced that it has entered into a three-year global licensing agreement with Warner Bros. Consumer Products (WBCP). Beginning spring 2020, Spin Master will be a new toy licensee for DC in the boys’ action category, remote control and robotic vehicles, water toys and games & puzzles.
Ben Gadbois, Spin Master’s global president and COO, commented: “Partnering with an iconic brand like DC is a major milestone for Spin Master, and is part of our strategy to invest in successful licences to further grow and diversify our business. Children everywhere have been entertained and inspired by DC Super Heroes and Super-Villains for more than 80 years, and we’re honoured to be a part of that storytelling and imagined play. We are looking forward to bringing Spin Master’s renowned innovation to the toy line and to sharing more details about this exciting partnership in the new year.”