Squishmallow characters including Prince the Pug and Gary the Giraffe were spotted on the set of Coronation Street. 

Squishmallows from Hexbug have been popular this year due to their popularity among kids and adults alike. The cast of Britain’s most famous cobbled street seem equally fond of the latest collectible craze. Prince the Pug, Gary the Giraffe and Humphrey the Hamster took pride of place at Chesney’s house on Coronation Street, where the squishy characters were placed on set.

Squishmallows, distributed exclusively by Innovation First in the UK, has become a popular collectible craze of 2019, with popularity set to continue into 2020 as new characters in different phases and sizes are set to launch throughout the year.

Following the demand for Phase One of Squishmallows upon its UK release earlier this year, Phase Two has just landed in the UK and is available in stores from November, with Prince the Pug being one of twelve new characters hitting shelves. Created by US toy manufacturer Kellytoy, the plush collectible has a soft marshmallow-like texture with polyester, making the characters soft and squishy.

Heather Corbett, marketing manager at Innovation First said: “Squishmallows has been a phenomenal success in 2019, mirroring the huge sales already seen in the US. It was brilliant to see some of our newest Squishmallow characters on a show as notable as Coronation Street. Prince the Pug is currently available in 7.5-inch in retailers everywhere across the UK.”