News

StikBot Monsters to be officially launched at Toy Fair

Published on: November 15th, 2018

Brainstorm, the exclusive UK distributor of Stikbot, is hoping to have stock available pre-Christmas.

The brand-new collection StikBot MonstersĀ is already creating a buzz online with a groundswell of demand from StikBot fans in the UK.

While scheduled for an official launch at London Toy Fair 2019, Brainstorm is hoping to make some stock available pre-Christmas and the sales team is urging retailers to order as soon as possible. The retail launch will be supported with a TV campaign commencing Boxing Day and continuing through to back to school.

Brainstorm has also revealed that the Stikbot Monsters collection was shortlisted in the Action Figure of the Year category for the annual Toy Of The Year (TOTY) Awards.

There are three StikBot Mega Monsters and six Monster Capsules to collect with some rarer than others. Using the StikBot app and its unique green screen capabilities, children will now be able to create stop-frame animations featuring these brand-new characters.

Debra Tiffany, marketing manager, commenting: “StikBot is a huge line for us and we have seen double digit growth this year. Its pleasing to see demand for the new Monsters, from retailers and consumers alike and since Monsters will be arriving mid-December we have stocks to release pre-Olympia and some customers will be able to capitalise on that.”

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