Brainstorm is ending 2018 on a high following a whirlwind StikBot tour around toy shops across the UK.
The tour culminated in a Christmas StikBot event at John Lewis & Partners flagship store on Oxford Street in London.
Utilising its custom-made StikBot costume, stores have enjoyed visits from the character and the Brainstorm team which have allowed customers to get hands-on experience of the social sharing toy.
Debra Tiffany, marketing manager at Brainstorm, commented: “It’s been great to take StikBot out to various stores, as we have had brilliant feedback both from retailers and customers. The event we held at John Lewis was a great way to end this year’s visits as we look ahead to our launches for 2019, when StikBot will be available for even more appearances.”
Next year will see the much-anticipated launch of StikBot Monsters. TV advertising for the new range, which includes StikBot Monster Capsules and StikBot Mega Monsters, will air as early as Boxing Day to drive brand awareness ahead of the official launch at Toy Fair.
Debra added: “It was always our intention to launch at Toy Fair but because demand was so high – we were even getting calls from the public – we shipped in stock ahead of schedule so that customers could capitalise on Christmas sales. More stock will be available in line with the TV advertising campaign’s launch.”
