The addition of ELC sees the company continue its ambitious growth agenda into 2019.
ELC operates within 80 Mothercare stores in the UK, and 400 stores internationally via franchise partners and online through its website, www.elc.co.uk. The acquisition also includes ELC’s portfolio of iconic British toy brands, including Happyland.
The acquisition follows a strong year of growth for The Entertainer, which saw 16 new stores open in the UK, five more internationally, and the acquisition of Spanish toy retailer, Poly, which added a further 57 stores to the retailers portfolio.
Gary Grant, founder and executive chairman of The Entertainer, commented: “We are delighted to add ELC to The Entertainer family. It comes with a rich history as a much-loved British brand, supporting parents and grandparents with their children’s early years’ learning, development and play. We will look to bring new life to the product offering whilst maintaining the high level of quality ELC is renowned for. By combining our experience with that of ELC’s passionate and capable partners around the world, we look forward to re-invigorating the brand for generations to come.”