News

The Entertainer announces new website for improved consumer journey

Published on: September 13th, 2018

New and improved website, TheToyShop.com, aims to streamline the consumer journey for a better purchasing experience.

Having announced earlier this year a 30% sales increase on its online platform, and with its web sales set to triple over the next five years, The Entertainer has made several changes to its popular website to support its continued growth.

This includes a more refined consumer journey for faster shopping, improved performance to support with increasingly high levels of traffic – especially during peak seasons such as Christmas – and a new predictive search engine for ease when locating products.

In addition, the updated website now closely reflects the branding found in store and allows shoppers to view products by the same categories such as action toys and figures, dolls and soft toys, and arts and creative play making the search for the latest toys and trends a simple one.

What’s more, with almost 80% of The Entertainer’s web traffic coming from mobile users, the website has been designed with a mobile-first approach to enhance browsing on tablets and phones.

Steve Moran, online product and conversion manager at The Entertainer, commented: “We’re committed to reviewing the way our customers shop with us to continually improve their experience, which is why we’re very excited to announce our new and improved website. We hope through the changes made that we make it easier than ever to find and buy toys.”

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