The Entertainer expands into 7th international territory

Published on: August 9th, 2018

The Entertainer has announced it has secured a partnership with retail start-up Axiom in Kosovo.

The partnership will see The Entertainer open its doors for the first time this summer in the country, with a store in the premium shopping destination Albi Mall.

With investments from European Bank, World Bank and other large institutions, Kosovo is witnessing a growing middle class. Having identified a gap in the market, local businessmen Taulant Rexhepi and Hekuran Neziri, who head up Axiom, contacted The Entertainer to discuss the opportunity of working together to provide the local population with toys that are both good value and safe for their children to play with. As a result, customers can expect to see over 500 exclusive products plus a greater selection of the latest brands like L.O.L Surprise! when the new toy store opens.

Commenting on the new partnership, The Entertainer’s founder & chairman, Gary Grant, said: “The Entertainer is delighted to welcome the Axiom team as new partners. Having recently announced a franchise partnership in Egypt we’re delighted to reveal we’re soon to be opening in Kosovo. Following the success of the launch we also want to expand into neighbouring countries such as Macedonia and Albania. 2018 is all about growing our business in Europe and the Far East, and we are excited to see what the rest of the year brings.”

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