The retailer has announced that it delivered a strong sales performance during the Christmas 2018 trading period.

In the five weeks leading up to 29th December 2018, the company posted a 22.4% increase in total sales, with Saturday 22nd December 2018 being the largest trading day during the period. Total like-for-like sales for the same period grew by +13.5% with stores +13.0%, total online sales +17.1% and the retailer’s own website, TheToyShop.com, +51.5% following its successful re-platforming earlier in the year.

Gary Grant, founder and executive chairman of The Entertainer, commented: “I’m delighted with our performance over the peak trading period. It caps a tremendous year of growth which has included the opening of 18 new stores for The Entertainer, expansion in our partnership with Matalan, further expansion of our franchise operation into three new territories and the acquisition of the Spanish toy retailer, Poly, comprising 57 stores. 2019 will see us continue this trend as we progress with our growth agenda, looking at every opportunity to expand both nationally and internationally. I’d like to thank our employees for their continued enthusiasm and loyalty as without them, none of this would be achievable and of course, our customers, for their continued loyalty and support.”