The new board level appointment comes at a significant point for the business as it targets future growth against a complex and changing market globally.

The Entertainer has appointed Julie Price as its chief transformation officer. Julie brings a wealth of relevant experience to the business gained across a host of major brands and retailers such as Mars, TK Maxx, Ann Summers, Bounty and most recently, White Stuff, where she held the position as IT and business transformation director.

Julie’s remit will be focused on developing, accelerating and elevating the business’ digital processes; increasing productivity and profitability across a wide range of business areas including online, in-store and supply chain.

Gary Grant, founder and executive chairman of The Entertainer, said: “We’re delighted to welcome Julie to The Entertainer family. This is one of the most significant hires the business has made in recent years, adding another team member to the board and comes at an important time. Whilst retail has faced, and continues to face, challenges over the last few years, The Entertainer has continued to target growth, investing back into the business and its infrastructure to safeguard future success. Great people like Julie are testament to our success and we’re confident that she will be able to bring her skill set and experience to support the delivery of our ambitious growth plans.”

Julie said: “This is a really exciting time to join the business, The Entertainer has been a key part of the UK high street for the last 40 years and has become a household name thanks to its core values, identity and business acumen. I look forward to joining the team and bringing my skills and experience to the business to help create and implement new strategies to support its exciting and ambitious growth plans.”