Tomy expands senior team

Published on: April 20th, 2017
Nicola Jenkins signed as head of UKI Marketing.

NicolaNicola joins from Electronic Arts where she was International Marketing Manager for eight years, working with The Sims, SimCity, Hasbro and Harry Potter, among other franchises.

Her career to date spans over 17 years working in the home and family, tech and licensing sectors.

With a strong track record in both retail led and direct to consumer sales across a broad spectrum of industries including video games, FMCG and consumer durables, Nicola has strong digital, analytical and strategic planning credentials. Her background and skills will be crucial to Tomy as it develops in new toy and game arenas.

“It’s an exciting time to be joining Tomy,” she commented. “Obviously Tomy is one of the world’s leading toy companies that has historically concentrated on pre-school. Now, however, there are very exciting plans to increase the trading footprint and market share. We have some outstanding new products that I believe will really shake up the marketplace. And, of course, our traditional ranges continue to go from strength to strength.”

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