Lisa has joined the team and will be working alongside editor Rachael Simpson-Jones.

A graduate of the University of Sheffield with a degree in English Literature, Lisa has honed her journalistic skills as a writer and deputy editor at the Tab Sheffield, a website covering youth and student culture. She has also produced an online blog following her adventures travelling in South East Asia and Australia.

Publisher John Baulch commented: “We are delighted to welcome Lisa to the team. Her writing skills, positive attitude and enthusiastic demeanour are sure to be huge assets to the company. We look forward to introducing her to the toy industry over the coming months.”

Many readers will be hearing from Lisa over the coming weeks as we work on our August issue (more information here) – to contact Lisa, email lisa@toyworldmag.co.uk.