The new store will open at the city centre Princes Quay mall.
Toytown is arriving in the city centre shopping precinct on Saturday 23rd March and will be located in a prime spot on level two.
Centre manager John Magee said: “Toytown is well known for its great selection of big brands at fantastic prices, and we’re delighted to welcome it to Hull.”
Toytown was first established in Northern Ireland in 1980 and now boats 27 stores in the UK. The opening will see a number of new jobs created in Hull.
John added: “Welcoming a major retailer such as Toytown is great news for the centre as we position ourselves as a family friendly retail destination. Along with high-street and outlet shops, we have Vue Cinema, a 12 lane bowling alley, soft play, Quasar facilities and delicious eateries, so families really can enjoy a fantastic day out.”
Alan Simpson, Toytown founder, added: “We are delighted to be bringing the Toytown brand to Hull. We are renowned for our extensive ranges of toys and nursery products, and our competitive pricing. We will be open for business on Saturday 23rd March, and we look forward to welcoming customers to our new store in Princes Quay.”