Tracey will commence her new role on the 12th August.

Fundamentally Children has strengthened its team by welcoming Tracey Devine-Tyley as head of sales and marketing. With a wealth of experience gained at Rubies and KD, Tracey’s role will be to build upon the company’s successful events and experiential marketing programme, as well as spearheading new initiatives. With her knowledge of the licensing and retail sectors, Tracey will help Fundamentally Children support clients at all stages of their brand development.

Speaking to Toy World, Tracey commented: “I am delighted to be joining Amanda and Fundamentally Children at what is a very exciting time for the incredibly driven and passionate team, who are absolutely focused on delivering the very best marketing services for their clients.”