News

Universal and Lego launch Jurassic World sets

Published on: January 31st, 2018

Three new construction sets will be revealed for the first time at Nuremberg Toy Fair.

Universal Brand Development (Universal) and the Lego Group announce the launch of their largest Jurassic World partnership to date, offering an expanded line of construction sets, all-new animated content, and, for the first time ever, a lifestyle collection.

In anticipation of the upcoming global theatrical release of Jurassic World: Fallen Kingdom in June, Universal is building upon the success of Lego Jurassic World, with the debut of construction sets that span every Lego age category, as well as two all-new, animated videos, and a collection of soft lines and publishing to reach audiences beyond the toy aisle.

Vince Klaseus, president of Universal Brand Development, commented: “Fans embraced Lego Jurassic World with our initial product launch, and we couldn’t wait to come back and give them more of what they love with new ways to play and new opportunities to interact with the brand. The expansion of our partnership reflects Universal’s objective to create lifestyle programmes and engaging fan experiences that reach every age category, 365 days-a-year.”

In support of the theatrical launch of Jurassic World: Fallen Kingdom, Universal and the Lego Group will launch 13 constructions sets that span across the various Lego play categories: Lego Systems (ages 6+), Lego Juniors (ages 4-7) and Lego Duplo (ages 2-4), plus a collectibility offering with Lego BrickHeadz, available this spring only at Walmart. The sets will hit shelves in April, with retailer exclusives at both Toys R Us and Walmart. Additionally, fans will find new soft line and publishing offerings available later this year.

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