Attendance as the show reflects company’s dynamic new strategy of directly engaging with families and board game fans.

Vivid will be attending the UK Games Expo for the first time this year as Goliath Games. The event, held at the NEC from 31st May to 2nd June, is the UK’s largest dedicated expo for tabletop games, attracting 40,000 people over three days.

Vivid will be showcasing Sequence, Burger Party, Colour Smash and True Colors, offering consumers the opportunity to play the games and enter daily Sequence tournaments. The company is sharpening its focus on experiential activations as part of a wider integrated 360 degree campaign to reach its key demographic.

“We’re looking forward to attending the UK Games Expo for the first time this year,” commented Darrell Jones, head of marketing at Vivid Toy Group. “We have a fantastic line up of family and party games, and the expo will provide us with an excellent opportunity to showcase these games to a captive and engaged audience. The show will serve as a fantastic way to kick off our marketing campaign, in what is looking to be a busy and exciting year for us.”