News

Zuru launches Rainbocorns Big Bow Surprise

Published on: October 11th, 2019

Every giant gold egg includes a Sequin Surprise Heart, giant plush and a bounty of treasures including a sparkly Big Bow to wear and swap. 

Just in time for World Egg Day, Zuru has launched its biggest Rainbocorn yet with the Rainbocorns Big Bow Surprise. Children can discover a host of surprises in the giant golden egg, standing 13 inches high and containing over 25 layers of Rainbocorn fun.

Every giant gold egg includes a Sequin Surprise Heart, giant plush and treasures including a sparkly Big Bow to wear or swap, accessories, pencil toppers, stickers and all-new collectible Bow-Bowcorns. There are three to collect – Belle, Bobbi and Bowie.

“We’re so excited for kids to experience Rainbocorns Big Bow Surprise,” said Aneisha Vieira, senior brand manager, Zuru. “We’ve taken one of our most popular and award-winning brands and super-sized it to create the most magical and engaging surprise unboxing experience. It’s the perfect gift for the holidays. Rainbocorns Big Bow Surprise has been in such demand globally, that we’re only able to bring in a limited amount for the lead up to Christmas. We hope our Rainbocorn fans can grab one before they are gone.”

Big Bow Surprise will be supported by a robust PR, unboxing and video campaign across TV and digital, all launching on World Egg Day (Friday, 11th October).

Big Bow Surprise is the latest addition to the collectible Rainbocorn plush brand which topped international most-wanted toy lists last year and is already outselling pre-launch. The brand also includes Rainbocorns Sparkle Heart Surprise and Rainbocorns Sequins Surprise Series 2 Plush – The Ultimate Surprise Egg.

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