Zuru partners with Tangle Creations

Published on: September 14th, 2017

Company is partnering with inventor and sculptor, Richard Zawitz, to relaunch Tangle Creations’ flagship product Tangle.

The partnership will bring fresh new elements to the fidget craze that’s swept through 2017 and engage a wide range of consumers. Tangles are toys that draw on creativity and imagination. Interconnecting links on a 90-degree curve click together and pivot at each joint to form twisty and bendable creations that have no beginning and no end.

Tangles can form a puzzle, a fidget toy, a movable sculpture or simply an inventive creation. Tangles also have market appeal to older kids and parents as they can also serve as a desktop toy, brain tool, or anti-stress device.

The creation of American sculptor and inventor Richard X. Zawitz, the first version of Tangle toys was launched more than 30 years ago in 1981. A keen student of Asian philosophy, Zawitz was fascinated by the belief that curves in nature promote positive energy. Since they first entered the scene back in the 80s, over 120 million Tangle units have been sold in more than 40 countries worldwide.

Renee Lee, global marketing manager, Zuru Toys, commented: “We worked closely with Richard on how to re-purpose his original vision and create a new version of Tangle which is set to enthral a new generation. Whilst there’s been focus this year on fidget based toys, Tangle has more applications and opportunities for creative play which we feel will give it a long life in the market place.”

The full range, which will be released at a later date, will vary the links in each pack with six colours in each series along with different patterns and textures.

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