Nick was instrumental in the development of the collection and is now actively promoting them in a new marketing initiative to schools.
A competition will run in national schools newspaper, First News, giving children an opportunity to win a visit from Nick Baker to their school. He will give them a nature study lesson, with tales of his many adventures and his infectious knowledge of the natural world.
Schools across the UK will be invited to enter the campaign which will run throughout the Summer term.
Ross Ainsworth, managing director, Interplay, commented: “We are delighted to have Nick on board with this campaign as we feel he is the ideal person to truly engage the core audience of the My Living World collection. Nick is already an ambassador for the range, and the winning school will greatly benefit from his visit.”
The My Living World First News campaign will launch on 5th April and will run until July 2013.
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