Nick Jr. launches Easter brand building campaign

Published on: 21st March 2018

Nick Jr. is launching its first major brand building campaign in the UK in almost five years.

Titled ‘Small Heroes Can Always Find Big Adventures on Nick Jr!’ and created by Nickelodeon’s in house team, the creative for the campaign is built around a pre-schooler’s real-life moments and integrated with five of the most popular shows within the Nick Jr. portfolio – Blaze and the Monster Machines, Paw Patrol, Nella the Princess Knight, Rusty Rivets and Shimmer and Shine.

The six-week on-air and off-air campaign around Easter runs from 23rd March includes 40 second spots across TV, cinema, VOD and online. Paid and organic social activity across FaceBook, Instagram and Pinterest is being utilised to drive awareness and online engagement. A competition to find Nick Jr’s biggest Super Fan is being launched with 16 micro-influencers via platform BuzZoole for targeted sweepstakes with Nick Jr. Super Fans.

Alison Bakunowich, SVP Nickelodeon UK and Northern and Eastern Europe, commented: “Nick Jr. is the home of the biggest pre-school brands in the UK. The campaign positions it as a destination packed with adventure and great story-telling featuring well-loved characters which equally entertain and excite our young audience.”


Friday Blog

Forget about the price tag … it’s the Friday Blog!

Zuru unveils new Mini Brands collection in time for Christmas

Mojo Fun partners with Quercetti in exclusive distribution deal

Plus-Plus partners with Tumble Tots

Exclusive: Deddy Bears on the fright track

Exclusive: Asmodee’s Star Wars: Unlimited TCG

Tickets now available for Spielwarenmesse 2024

Exclusive: Curious Universe’s phenomenal five-year growth

Ravensburger launches UK’s tallest GraviTrax marble run

Mattel releases fourth Claudia Schiffer Barbie