Nick Jr. is launching its first major brand building campaign in the UK in almost five years.

Titled ‘Small Heroes Can Always Find Big Adventures on Nick Jr!’ and created by Nickelodeon’s in house team, the creative for the campaign is built around a pre-schooler’s real-life moments and integrated with five of the most popular shows within the Nick Jr. portfolio – Blaze and the Monster Machines, Paw Patrol, Nella the Princess Knight, Rusty Rivets and Shimmer and Shine.

The six-week on-air and off-air campaign around Easter runs from 23rd March includes 40 second spots across TV, cinema, VOD and online. Paid and organic social activity across FaceBook, Instagram and Pinterest is being utilised to drive awareness and online engagement. A competition to find Nick Jr’s biggest Super Fan is being launched with 16 micro-influencers via platform BuzZoole for targeted sweepstakes with Nick Jr. Super Fans.

Alison Bakunowich, SVP Nickelodeon UK and Northern and Eastern Europe, commented: “Nick Jr. is the home of the biggest pre-school brands in the UK. The campaign positions it as a destination packed with adventure and great story-telling featuring well-loved characters which equally entertain and excite our young audience.”