LICENSING NEWS

Nick Jr. Play launches in the UK and international markets

Published on: 23rd February 2018

Interactive app offers pre-schoolers full episodes, educational games, and surprises in multiple languages.

Nickelodeon has announced the UK and international launch of Nick Jr. Play: an interactive app experience that offers pre-schoolers their favorite Nick Jr. shows, games, and music in one. Following the Nick Jr. app’s success in the US with more than 16m downloads to date, the app goes global with launches in the UK and Denmark, and additional markets to follow in the coming months.

Nick Jr. Play is available for download on iOS and Android, with multi-language support. The app can be downloaded here:

https://itunes.apple.com/gb/app/nick-jr-play/id1293215504?mt=8

https://play.google.com/store/apps/details?id=com.nickappintl.android.nickjr&hl=en_GB

Content includes access to full episodes, educational games, original videos and a few surprises. Pre-schoolers can explore on their own with easy-to-use swiping and tapping. Available videos and games will include content from the network’s most popular programming including Paw Patrol, Nella The Princess Knight, Dora the Explorer, Bubble Guppies, and more.

Nick Jr. Play is the latest addition to Viacom Play Plex, a suite of mobile apps for each of Viacom’s flagship international brands which include Nick Play, MTV Play, Comedy Central Play, and BET Play.

Kate Sils, VP multiplatform and brand engagement, Nickelodeon International, commented: “Nick Jr. Play combines some of pre-schoolers’ most beloved programming with interactive play that families can do together from the comfort of home. We’re excited to expand this offering internationally, and invite many more children and parents from across the world to engage and learn with all of their Nick Jr. friends while on the go.”

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