The Entertainer will develop, produce and retail an exclusive range of Nickelodeon licensed products.
The products in the range will include craft sets, science kits, a magic box and joke kit.
The 26 SKUs will launch exclusively in The Entertainer stores and on www.thetoyshop.com from 5th October. The range will be supported by extensive PR and marketing activity to consumers across Q4 and the key Christmas buying season.
PR activity will include product reviews, competitions and sampling to national consumer media, online portals and bloggers, plus key sell-in to gift guides across the Christmas season. The range will be featured in all Entertainer store windows across the October half term and will be available to view at the Nickelodeon stand during the upcoming BLE show.
Rebecca Rees, head of marketing and licensing at The Entertainer, commented: “We are delighted to be partnering with Nickelodeon and bringing this fun and interactive licensed range to market. We have developed a strong partnership with them over recent years and are delighted with the breadth of activities incorporated into these sets.”
“We’ve seen tremendous success with the licensing of Nickelodeon properties, but this range really speaks to the overall strength of the Nickelodeon brand as a whole,” added Marianne James, vice president of consumer products UK and Ireland and European retail sales and marketing at Nickelodeon and Viacom Consumer Products.