LICENSING NEWS

Nickelodeon branded family entertainment centre to open in 2018

Published on: 12th May 2016

Parques Reunidos, Viacom International Media Networks and Intu will create the centre in a retail destination in the UK.

Nickelodeon-480This announcement represents the latest development from Parques Reunidos and Viacom International Media Networks (VIMN) to develop family entertainment centres throughout Europe. Intu Lakeside, which is on the outskirts of London, and is one of the most successful centres in the UK, will be home to the new family entertainment centre.

The centre will provide 50,000 square feet of entertainment, and will be interactive with adventure zones, dedicated space for younger members of the family, numerous attractions and Nickelodeon-themed rooms for birthday parties and family get-togethers. Kids and families will experience character meet-and-greets featuring some of Nickelodeon’s most beloved characters, such as SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles, Paw Patrol and The Fairly Odd Parents. It will also have a dedicated food and beverage area and Nickelodeon retail space.

Fernando Eiroa, CEO of Parques Reunidos, commented: “Shopping centres have evolved into spaces where families spend time together, and Parques Reunidos shares Intu’s vision of transforming the experiences lived in these centres to make them into wonderful memories. Therefore, we are delighted to continue working with Nickelodeon, whose characters will provide the perfect magical environment.”

“Family Entertainment Centres are an important element of Nickelodeon’s recreation strategy, and Parques Reunidos is a longstanding partner across our recreation offerings,” added Gerald Raines, senior vice president of global recreation for VIMN. “Our goal at Nickelodeon is to be everywhere kids are, and we’re excited to diversify our portfolio to bring the Nickelodeon brand and characters to life through these new centres.”

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