LICENSING NEWS

Nickelodeon enters licensing agreement with Sambro

Published on: 31st January 2018

Sambro will launch a range of slime related products, on-shelf and through selected online retailers in the UK from April.

Nickelodeon has been synonymous with slime since the commercial kids’ network introduced the green semi-viscous substance to kids in 1982.

The hero product in the Sambro range is the Nickelodeon Slime Blaster. The pump action style device is capable of projecting the infamous green liquid up to seven metres, and comes with 10 packs of instant slime in two colours.

Also available is a Hyper Blaster Accessory Pack, which will allow kids to enhance their Slime Blaster, containing a holster for rapid sliming as well as a further 10 packs of instant slime.

Nickelodeon and Sambro are also catering for kids with a creative streak by introducing a “make your own” range. Comprising slime powder and slime activator kids can mix, shake and make green, pink, and blue slime. Glow in the dark, glitter, and noisy tubs of slime will also be available.

Commenting on the range, Mark Kingston, senior vice president, Nickelodeon and Viacom Consumer Products, Viacom International Media Networks, said Slime is iconic and synonymous with both Nickelodeon and free spirited fun.

Nikki Samuels, licensing director at Sambro, commented: “We love working with Nickelodeon and this partnership is one of the best yet. Slime is one of the most popular crazes amongst kids today. This line enables kids to both make slime and get creative in its applications.”

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