New agreement includes Nickelodeon and Nick Jr. branded product, as well as select character brands.

Nickelodeon International has entered a pan-European, multi-year toy partnership with Sambro. The new agreement expands Nickelodeon’s relationship with Sambro to include more properties, product categories and European markets. As part of the expanded partnership, Sambro will develop a range of outdoor and novelty toys, arts & crafts, stationery and bags, plus new educational games and role-play sets for Nickelodeon and Nick Jr. branded products, as well as select character brands.

Mark Kingston, senior vice president, International, Viacom Nickelodeon Consumer Products, commented: “Sambro impressed us with its work on Nickelodeon Slime from January this year, and this new, expanded agreement signals our confidence in the relationship. We believe that the same creativity Sambro showed with Nickelodeon Slime will shine through in all of the properties covered in this new agreement.”

This partnership with Sambro is Nickelodeon’s broadest rights deal with a single partner in Europe. A new product line will launch in spring/summer 2019 and will include Paw Patrol, Shimmer & Shine, Nickelodeon Slime, Nella the Princess Knight, Rusty Rivets, Nick 90’s and more.

Nikki Samuels, licensing director, Sambro, commented: “Sambro loves working with the Nickelodeon team and is delighted to secure a new long-term agreement which will allow us to unlock new product categories and extend our reach into more markets. The new collection will demonstrate our commitment to bringing fun and innovative products to market, that kids will love.”

Nickelodeon will showcase Sambro’s Nickelodeon Slime product at BLE, Stand: National Hall – D10.