Nickelodeon and Viacom Consumer Products has confirmed that a flagship Nickelodeon store will open in Leicester Square on Saturday 30th May 2015.
It will be the sixth Nickelodeon retail store launched to date and the first to open in Europe.
Spanning two floors and more than 4500 square feet, it will offer children the opportunity to interact with Nickelodeon’s properties including SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora the Explorer.
The store will feature interactive elements and a glass frontage of 1250 square metres looking out onto Leicester Square with 40 LCD screens. The shop will hold more than 600 products across all key categories, as well as London-limited lines and products from a selection of global NVCP licensees.
A green slime staircase will take shoppers up to Bikini Bottom where they can come face to face with a life-size SpongeBob SquarePants costume character. The store will offer a preschool zone, a New York City skyline graffiti-decorated Teenage Mutant Ninja Turtle area and Union Jack-branded gifting, stationery, apparel, homeware and souvenirs.
Ron Johnson, executive vice president, NVCP, commented: “The launch of the first flagship Nickelodeon store and the first flagship store in Europe is a tremendous brand building opportunity for Nickelodeon and is true to our mission to create surprising and playful experiences everywhere kids and families go. The store will offer a unique Nickelodeon experience and personal touch point for fans from around the world.”
The store will open daily from 10am-9pm with extended operating hours in the evening and at weekends.