Nickelodeon and NVCP have launched a campaign to increase consumer visibility for their brands in the run up to Christmas.
The focus will be on promoting Nickelodeon’s key character licences – Teenage Mutant Hero Turtles, SpongeBob SquarePants, Dora and Friends: Into the City! and Paw Patrol. Selected products will be used across a number of licensees to gain overall awareness for the brands.
Using selected promotions and editorial, Nickelodeon plans to boost its visibility in widely read Christmas gift guides.
Marianne James, NCVP vice president UK & Ireland and European retail sales & marketing, commented: “We are concentrating on supporting our brands in this crucial period for the benefit of all our licensees. We will be looking for licensee support to maximise our opportunities. Our aim is to make our brands top of every child’s, plus a few adults’, Christmas wish list.”