An immersive Turtles lair was recreated at Bay Sixty6 for the launch of Rise of the Teenage Mutant Ninja Turtles.
Celebrity Teenage Mutant Ninja Turtle fans visited London’s Ladbroke Grove on Sunday 16th September to visit the specially created Turtles lair and check out the new skateboard trick, The Mikey, which has been created in honour of Michelangelo and endorsed by Skateboard England.
The event marked the launch of Rise of the Teenage Mutant Ninja Turtles, which premieres on Nicktoons and Channel 5 from 22nd September at 10am – the first UK simulcast across the Viacom-owned platforms – and also the launch of the official toy range, which hits shelves from 5th October.
The immersive experience, produced by Nickelodeon, saw the turtles play havoc in Bay Sixty6 by turning the underground skate park into the Turtles Lair. Celebrities entered the event through a sewer door before navigating their way through the lair via a series of activities that paid homage to each turtle hero, such as Raphael’s Ninja Arena, Leonardo’s Light Speed Challenge, Donatello’s Music Coding, and Mikey’s Mega Half Shell.
Guests were also treated to a selection of pizzas and juices whilst relaxing in Splinters TV room to watch the first episode of Rise of the Teenage Mutant Ninja Turtles, and had the chance to learn ninja moves and how to skateboard in specially themed zones within the complex.
Marianne James, vice president, Viacom Nickelodeon Commercial Partnerships, Consumer Products & Experiences, UK & Ireland said: “Giving celebrities and influencer families the chance to power up like the Turtles, as well the opportunity to play with the toys being distributed by our partner Flair in April’s Play and Display area, is the perfect start for the UK launch of Rise of the Teenage Mutant Ninja Turtles. We have robust marketing plans being implemented across retailers and the media landscape in the run-up to toy range launch on 5th October, making them the must-have toys in the run-up to Christmas and beyond.”
The toy line consists of 25 new turtle toys including new Deluxe Turtle Figures, Giant Shell Hog Cycles, Epic Sewer play sets and an array of costumes.
The series will premiere globally across Nickelodeon’s channels and branded blocks in 170+ countries and territories.
