Deal between Osper and ViacomCBS Consumer Products UK will also focus on educational materials and TV and online promotion.
Nickelodeon properties including SpongeBob SquarePants, Teenage Mutant Ninja Turtles, JoJo Siwa and Nickelodeon Slime will soon be featuring on prepaid debit cards for under 18s, following a deal between ViacomCBS Consumer Products UK and Osper, the parent-managed debit card for young people.
The partnership will see the companies working together to deliver co-branded educational materials to help children understand money and develop positive financial habits. Osper customers will be able to apply for their own prepaid debit card featuring some of Nickelodeon’s most iconic kids’ brands and, reaching over 13m homes in the UK, Nickelodeon will promote these co-branded offers across its TV, online and social channels.
Cash payments are decreasing everywhere, with contactless now representing the dominant form of payment on the high street. Osper allows young people to have their own contactless prepaid debit card, which can be instantly topped-up, monitored and managed by parents via a user-friendly app. Osper also automatically blocks payments for age restricted services and gives the option to turn off online spending, giving parents full control of their children’s spending.
“While young people are at the forefront of many of the world’s positive changes, they too face real challenges from the fast pace of change around them,” said Venetia Davie, vice president, ViacomCBS Consumer Products UK & Ireland. “We believe passionately in supporting today’s children and this partnership is part of that commitment. We’re delighted to be working with Osper to use the reach and engagement of globally recognised properties such as SpongeBob SquarePants and Teenage Mutant Ninja Turtles to help give young people the education and tools necessary to deal with money in an increasingly contactless and digital world.”
“This partnership will be transformative in increasing the accessibility of young people to develop positive financial habits that will shape their view of money for the rest of their lives. We’re proud to be working with not just a world-leading kids’ entertainment brand, but with a team who share the same values and ambition,” commented Giovanni Santini, CEO of Osper.
Learn more here.