The partnership will incorporate the network’s top brands into soft play sets.
Nickelodeon Viacom Consumer Products is partnering up with The Licensed Play Company under its Crazyplay brand, to include brands such as Teenage Mutant Ninja Turtles, Spongebob Squarepants and Dora the Explorer in a four-year deal.
The line will be available in time for the holiday season in the UK, Ireland and the Channel Islands.
Marianne James, vice president, consumer products, UK and Ireland, and European retail sales and marketing, said: “We’re incredibly excited to partner with Crazyplay on our first venture into soft play structures. The fun and adventure embodied by our properties translates perfectly into soft play and open ups a new touch point for our audience to experience their favourite Nickelodeon brands.”