LICENSING NEWS

Nickelodeon teams up with The Licensed Play Company

Published on: 10th November 2015

The partnership will incorporate the network’s top brands into soft play sets.

nickelodeonNickelodeon Viacom Consumer Products is partnering up with The Licensed Play Company under its Crazyplay brand, to include brands such as Teenage Mutant Ninja Turtles, Spongebob Squarepants and Dora the Explorer in a four-year deal.

The line will be available in time for the holiday season in the UK, Ireland and the Channel Islands.

Marianne James, vice president, consumer products, UK and Ireland, and European retail sales and marketing, said: “We’re incredibly excited to partner with Crazyplay on our first venture into soft play structures. The fun and adventure embodied by our properties translates perfectly into soft play and open ups a new touch point for our audience to experience their favourite Nickelodeon brands.”

 

RECENT ARTICLES

Breaking News: PlayMonster set to expand global presence with rebranding of Interplay UK

TRA’s Toy of the Year Awards winners announced

Wow! Stuff flashes to the beat with new Chibies

VTech to launch green ELPs as part of ongoing sustainability commitment

Missing Toy Fair? Toy World’s January issue has the industry covered

Fears grow of major price rises due to increased shipping costs

Exclusive: Standing up to Amazon – a successful trading terms strategy

Inventor Adam Borton seeks students for Toy and Game School

BTHA celebrates 2020 toy trade Superhero Awards

The Lego Group launches Lego Bygge Hygge