Nickelodeon UK brings the Shellraiser to life

Published on: 2nd July 2013

Nickelodeon is bringing the iconic Teenage Mutant Ninja Turtles’ vehicle to life, as it announces the first nationwide consumer event with the Turtles brand.Playmates-Teenage-Mutant-Ni

The Shellraiser Tour will give thousands of children the opportunity to interact with the property, as the number one boys’ action figure vehicle is made a reality, and will visit Asda stores every weekend in July. Details of the tour can be found at

The five-week tour will allow kids to become a qualified Ninja by completing a ‘Dojo Ninja Experience’ by learning non-contact martial arts moves from film stunt man Mike Shenton, as well as providing the opportunity to trial the Flair action figures and role-play sets. Children will also be able to watch episodes on demand in a Sky Go area.

The life-sized Shellraiser took 62 days to build, involved 19 litres of paint and more than 150 slices of pizza were consumed throughout construction. As well as the dedicated website page tracking the journey, the tour will be supported with an on-air competition for children to win a visit from the Shellraiser to their school.

Mark Kingston, GM and SVP Nickelodeon and Viacom Consumer Products, Europe, Middle East, Africa and Australia, said: “Being able to climb on-board the Shellraiser will be a dream come true for many kids in the UK. The success of Turtles in the toy market to date has been outstanding but being able to physically bring the property to so many children is only going to take the brand further.”

If you would like to receive the latest toy trade news straight to your inbox, please enter your email address in the subscribe box above; you can also follow Toy World on Twitter and Facebook and request a print subscription here.


Hasbro reports third quarter results

Tomy and Drumond Park invest in Sky partnership

Amazon UK launches Black Friday deals a month early

Stephens & George: printed catalogue like putting shop window into customers’ hands

Opportunity for UK companies to join HKTDC Autumn Sourcing Week online

Retailers call for “pandemic clauses” to cut rent payments

Inside Out Toys adds ReCycleMe brand to portfolio

Potential change of date for Nuremberg Toy Fair in 2022

Toytown opens new 5,500 square foot Uxbridge store

Get involved in the December issue of Toy World