The company has announced a long-term partnership with The Football League to produce a live-action football programme covering all 72 clubs of the Football League.
Launching on Nicktoons at 8am on 6th February, the 22-minute programme will run for 18 episodes ending on 4th June. In addition to covering the remainder of the 2015/16 season, the series will air across the entirety of the 2016/17 and 2017/18 seasons. In total, Nickelodeon has committed to producing over 100 episodes of the series across the three seasons.
Featuring highlights of Football League matches, Nick Kicks is produced by Nickelodeon UK’s production team, and follows the broadcast deal struck between The Football League and Viacom International Media Network’s Channel 5.
Each week Nick Kicks will feature highlights across Championship, League 1 and League 2 matches. In addition, Nick Kicks will take viewers behind the scenes of the Football League with visits to local clubs. Kids will be given a chance to experience what it is like to be a football manager or player for the day at their favourite clubs as well as being given the opportunity to interview players and staff. SpongeBob SquarePants will also play a part in the series as he takes on various club mascots in weekly challenges.
Nick Kicks will be supported with a dedicated page on the Nicktoons site at nicktoons.co.uk/nickkicks, and will also be supported by an extensive marketing campaign that will see promotional spots for the series air on Nickelodeon’s own network of channels as well as on competitor channels and online, across YouTube and various games-related sites.
“We know that UK kids love football whether it’s played in stadiums or in the back garden so it is brilliant to be producing a series that will bring families a Nickelodeon take on the nation’s top sport. Nick Kicks is going to be funny and will give fans a unique look at their favourite clubs and players,” said Alison Bakunowich, VP and head of editorial at Nickelodeon UK & Ireland.