Nickelodeon UK & Ireland announces new appointment

Published on: 5th January 2017

Virginia Monaghan has been appointed as the company’s VP creative, marketing and communications. 

nickelodeon480Nickelodeon UK & Ireland has announced that Virginia Monaghan will join the kids’ entertainment brand. Reporting to Alison Bakunowich, general manager of Nickelodeon UK & Ireland, Virginia will begin her new position on 9th January.

“Virginia brings to Nickelodeon her expertise in elevating brands beyond the screens and into the daily lives of audiences and this knowledge will be key for building the Nickelodeon business,” said Alison Bakunowich, GM Nickelodeon UK & Ireland. “Nickelodeon has proved itself as number one for families in 2016 as shown in our ratings, the popularity of our consumer products and the success of our first ever UK Slimefest. I am sure Virginia will build on this momentum to take our brands even further.”

Virginia joins Nickelodeon following a year in which the network became the number one kids’ network in cable and satellite homes. Her role will see her lead Nickelodeon’s award-winning creative, marketing and communications team.

An employee of Viacom International Media Networks (VIMN) since 1991, Virginia has worked across the MTV and Comedy Central brands. For a decade she served as director of music channels for MTV, overseeing the content across the brand’s suite of eight music channels. She has also been head of marketing for the network and spent most of 2016 overseeing the marketing, press and creative teams across both MTV and Comedy Central. Most recently, she has served as VP, commercial and marketing experiences for MTV and Comedy Central.

“I cannot wait to join the Nickelodeon team and get to work on building the network and its properties. There is a huge potential within the business and a real opportunity to grow the network’s brands both on screen and beyond,” said Virginia Monaghan.


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