Nigel Kay joins Creative Kids as head of Sales, UK

Published on: 4th July 2022

Creative Kids UK continues its expansion with the appointment of Nigel Kay, who will oversee sales across all channels.

Nigel Kay is a well-known figure within UK retail, having worked in the toy industry for over 10 years. He joins the company following his most recent role as sales director UK & Ireland at Bandai, having previously also held senior sales roles at Hasbro.

Nigel’s appointment follows that of Grant Gie as Creative Kids’ UK managing director back in May. Creative Kids continues to invest in its UK business to support its significant growth plans and establish itself firmly within the Arts & Crafts category. In addition, the company is expanding into science kits under its Science to the Max brand, as well as Sense & Grow within the Infant and Pre-School category.

Nigel commented: “It’s a really exciting time to be joining Grant and the Creative Kids team in growing the business in the UK & Ireland. The product portfolio is very strong, with tremendous innovation in the pipeline too. I’m really looking forward to sharing our plans with our retail partners and driving success for our joint businesses.”

Grant Gie added: “In support of our strategic plans to grow our UK business, and to better service our retail partners with innovation from Creative Kids, I am delighted that Nigel is joining us to head up our sales team. Nigel brings with him a wealth of experience and existing relationships that will no doubt help us achieve our potential within the UK market. We look forward to meeting with UK retail partners in the coming months to showcase our 2023 ranges.”

Headquartered in New York, Creative Kids is a toy manufacturer that creates and markets joyful, intuitive products that immerse children around the world in incredible and productive experiences. The company’s goal is simple: build confidence, harness creativity, and unleash imaginations. Grant and Nigel are based in the UK.

To find out more about Creative Kids, visit, email or, or call  07827 880 159.


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