The agreement will see a lineup of products featuring the action sports athletes.
Savvi’s products will be available at retail next year.
Families are a big part of the growing fan base. As Nitro Circus enters the licensing arena full-force, with a global strategy encompassing soft-lines and hard-goods including sporting goods, toys and more, families are a key demographic.
“Nitro Circus is about aspiration and achievement. Our events foster friendship and fun, messages that resonate strongly with kids and parents alike,” said Peter Maule, Nitro Circus’ global head of licensing. “We are thrilled to partner with an industry leader like Savvi. Their products are entertaining, high quality, affordable, and offer families a true value. Savvi’s global retail reach, with over 65-thousand stores around the world, is top notch.”
Brian Mueller, vice president of product development and marketing sees the potential for Savvi products and the Nitro Circus merchandising goals: “Savvi’s product line up of tattoos, stickers, activity kits, colouring and paint products engage children’s activity. That connection, coupled with the supercharged fun of Nitro Circus, promises to be an exciting combination.”