Lisle International Licensing has been named Nitro Circus’ agency of record for the UK and Ireland.
As part of a multi-year partnership agreement, Lisle International will represent Nitro Circus and develop a full range of consumer products for the UK and Irish market.
It has sold out numerous area shows on multiple tours, and will perform in London’s O2, Manchester Arena and Glasgow’s SSE Hydro in February.
Peter Maule, global head of licensing for Nitro Circus, said: “We are thrilled to announce our new partnership with Lisle International Licensing. Lisle International has had tremendous success with major lifestyle and entertainment brands worldwide and has created exceptional licensing and retail programmes for its clients.”
Colin Lisle, Lisle International Licensing’s managing partner, added: “We are excited to work with such a vital and innovative brand as Nitro Circus. We look forward to leveraging its considerable live entertainment success in the UK as part of an extensive licensing roll-out.”
Nitro Circus is entering the licensing arena with hard and soft goods for action sports enthusiasts and casual fans alike. Key product categories include toys, home entertainment, video games, apps, apparel and publishing, and Lisle International will seek out promising opportunities in these sectors.