Norton & Co launches Norton Events

Published on: 21st May 2013

With a Summer of live events and experiential campaigns, Norton will be working alongside existing clients on a series of consumer engagement initiatives.Nortonlogo300

Tony Norton, chairman, said: “The introduction of a recognised division within the agency is part of a long term company strategy to offer our clients a complete communications package. We have utilised our years of experience in the exhibitions and events industry to establish a framework of expertise designed to provide bespoke campaign planning for new and existing clients who require more than the traditional PR routes to communicate with their target market.”

Norton & Co recently implemented a series of consumer facing tours and stand-alone events on behalf of Lego, Jakks Pacific, British Land and Gioteck, including the Yoda Chronicles Tour, Chima Challenge Roadshow and blogger engagement campaigns, with further initiatives planned across the Summer months.

Providing a client advisory service on social media strategy, Norton has established relationships with blogger brand ambassadors and actively promotes client brands across an integrated social media platform.

Emma Arthur, director, said: “Social media has become an integral part of any and all PR campaigns. The power of a launch strategy which harnesses all routes to media as part of one, overarching campaign solution cannot be underestimated. Working alongside clients to match initiatives to support their marketing strategy is our overall aim to deliver best results.”

If you would like to receive the latest toy trade news straight to your inbox, please enter your email address in the subscribe box above; you can also follow Toy World on Twitter and Facebook and request a print subscription here.


Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!

Little Tikes launches Rescue Tales for autumn/winter

PoundToy launches ‘authentic’ new TV campaign

The Point.1888 appoints Hornby’s Aurélie Dilain-Waclawski

John Lewis retains cautious outlook despite greatly improved first half results

YouTube’s Vlad & Niki surpasses 200m subscribers worldwide

Spielwarenmesse Toy Business Forum to bolster ToyAcademy expertise

Bratz is back with special 20th anniversary dolls

Wild response to PlayMonster UK’s #FairiesForNature campaign

Disguise recruits pair to lead EMEA market growth