Tony Norton, chairman, said: “The introduction of a recognised division within the agency is part of a long term company strategy to offer our clients a complete communications package. We have utilised our years of experience in the exhibitions and events industry to establish a framework of expertise designed to provide bespoke campaign planning for new and existing clients who require more than the traditional PR routes to communicate with their target market.”
Norton & Co recently implemented a series of consumer facing tours and stand-alone events on behalf of Lego, Jakks Pacific, British Land and Gioteck, including the Yoda Chronicles Tour, Chima Challenge Roadshow and blogger engagement campaigns, with further initiatives planned across the Summer months.
Providing a client advisory service on social media strategy, Norton has established relationships with blogger brand ambassadors and actively promotes client brands across an integrated social media platform.
Emma Arthur, director, said: “Social media has become an integral part of any and all PR campaigns. The power of a launch strategy which harnesses all routes to media as part of one, overarching campaign solution cannot be underestimated. Working alongside clients to match initiatives to support their marketing strategy is our overall aim to deliver best results.”
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