NEWS

Norton PR announces new digital marketing division

Published on: 6th July 2017

New division will offer bespoke PR and digital campaign planning frameworks.

Norton PR has confirmed the creation of a digital marketing division to offer social, digital, retail, creative marketing, and PR solutions.

Norton PR has taken the step of extending its expertise and client offering with a new digital and creative marketing team. After 25 years in the business, the agency has an extensive and varied client portfolio including Warner Bros Consumer Products, Lego, Crayola, Vivid, John Adams, Golden Bear, Jakks Pacific, and Hornby, and is looking to diversify into complementary markets where its skill set and experience can be utilised to the fullest.

Tony Norton, chairman of Norton PR, explains the rationale behind the new division: “The role and scope of PR within the toy and game industries has changed exponentially since the agency first launched over 25 years ago. The most forward thinking companies are recognising the benefits of working within a more integrated marketing communications framework offering a 360 degree PR solution and reaching a more diverse network of consumer touchpoints.”

“As the way consumers digest and process information evolves, so must the way PR touches them and influences their purchasing decisions. Whether that is at retail, through brand partnerships, via social media engagement or tried and trusted traditional PR routes to editorial, agencies should be able to adapt, offering lifestyle communication solutions across a wide range of communication channels.”

“Hence our decision to expand our team to include some of the best in the business at delivering creative, bespoke campaigns across digital, social and more. We are now in a position to offer companies large and small the opportunity to speak directly to their consumers via a multitude of PR methods with tangible and measureable results.”

RECENT ARTICLES

Toy community reacts with dismay at Argos ‘panic’ Black Friday event

Last call for the bumper January edition of Toy World

Yoto and Disney expand partnership with new content cards

Friday Blog

ICYMI: Is everything OK…it’s the Friday Blog!

Rubies unveils new festive campaign

Character Options announces senior promotions

Baby born celebrates 30th birthday with over 20,000 children

Spielwarenmesse 2022 details precautions for a safe event

Hasbro progresses sustainability goals with Potato Head

Universal ramps up Jurassic World excitement with new short